Stay at Home Dads Are Quickly Being Noticed By Savvy Retailers
About a decade ago, being a stay at home dad was an extremely rare role for a male to play. Today, it is much more common, to the tune of 158,000 in the US according to the US Census Bureau. The...
View ArticleAdvertising to Dads: the chicken or the egg
We all know that advertising is everywhere. Every company is vying for valuable consumer dollars with dwindling advertising budgets. Where that money will be allocated is determined by many factors...
View ArticleHoliday Shopping Pt. II – corporate discounts not always the best deal!
Only 15 days until Christmas, and the internet is on fire with online orders. All of the deals look so enticing, but the proverbial “buyer beware” should be heeded. Below are some examples of “deals”...
View ArticleSmoking is so uncool. Until now.
It has taken three generations of anti-smoking campaigns to finally make smoking uncool. My son (age 7) asks, “why would someone do that? It seems kind of stupid.” I laugh and think to myself, “what...
View ArticleDon’t Dis Dads: How Smart Marketers Engage Modern-day Fathers
It’s refreshing to see that marketers are quickly realizing that dads (especially those that stay at home and do the majority of shopping and household decision making) are a huge, upcoming market...
View ArticleMarketers Are (finally) Realistically Identifying With the Modern Dad
Two million. That’s 2,000,000! The number of stay at home dads in the U.S.* That is a pretty hefty number for advertisers to leave out of their marketing strategy – or worse yet, belittle or make fun...
View ArticleMen Catching Up to Women as Primary Grocery Shoppers: Retailers Take Notice
I’ve been a stay at home dad for 8 years now, and I have to say, the changes in regards to men sharing more household duties over those 8 years have been phenomenal. Now, according to a new study by...
View ArticleWhat Type of Father Are You? – A New Study About Dads
It’s taken some time, but society and marketers are finally letting go of the typical dad stereotypes of the 20th Century and realizing that attitudes toward parenting have greatly shifted over the...
View ArticleMillenial Dads Say Advertisers Just Don’t Get Them
That’s right, Millenials are now becoming parents, bringing parenthood to a new level. As reported by Media Post Agency Daily, according to a study by Saatchi & Saatchi New York, three in four...
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